The JAX Urban Book Festival (JUBF) is an annual celebration of literature and culture founded by acclaimed author Dr. V Brooks Dunbar, “Dr. V,” and DREAMWEEK INC., a 501(c)(3) nonprofit dedicated to fostering social progress and community engagement inspired by Dr. King’s vision. Held each January as part of DREAMWEEK JAX, the event showcases Jacksonville, Florida as a vibrant hub for arts, culture, business, and social progress.